From the NYTimes: Innovative Minds Donâ€™t Think Alike
This so-called curse of knowledge, a phrase used in a 1989 paper in The Journal of Political Economy, means that once youâ€™ve become an expert in a particular subject, itâ€™s hard to imagine not knowing what you do. Your conversations with others in the field are peppered with catch phrases and jargon that are foreign to the uninitiated. When itâ€™s time to accomplish a task â€” open a store, build a house, buy new cash registers, sell insurance â€” those in the know get it done the way it has always been done, stifling innovation as they barrel along the well-worn path.
Itâ€™s why engineers design products ultimately useful only to other engineers. Itâ€™s why managers have trouble convincing the rank and file to adopt new processes. And itâ€™s why the advertising world struggles to convey commercial messages to consumers.
Diversity: the mother of innovation?