Thou Shall Not Greenwash [Video]


Duration: 1min 3sec

How many so-called “green” products commit at least one of the Six Sins of Greenwashing – Lots! Scott McDougall of TerraChoice Environmental Marketing and the EcoLogo program, gives the scoop on a new survey that shows 99% of green products miss the mark – and what to look for so you’re not fooled!

The six sins of greenwashing:

  1. The Hidden Trade-Off
  2. No Proof
  3. Vagueness
  4. Irrelevance
  5. Fibbing
  6. Lesser of Two Evils

Via Treehugger

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