Help! We Need a New Tagline

We’re ditching our old tagline: “Life changing solutions for the developing world”.

A lot of people, most importantly people in the communities we serve, find the term “developing world” to be problematic/patronizing. Our team in Guatemala have removed it from business cards they hand out in country. A key sign that a change is needed.

So we’re asking for help to figure out a new slogan that captures the work we are trying to accomplish. Leave you ideas in the comments section or email me at claine {at] aidg [dot} org.

Note: We probably won’t be phasing out the terminology from our entire website, but we reckon getting it out of the uber prominent location of our tagline is an important step.