Katie Fehrenbacher from the Earth2Tech blog comments on BP’s current false advertising.
Hereâ€™s a lesson for companies developing clean technology solutions: if youâ€™re advertising how green you are, make sure your business is eco-friendly across the board. Someone should have told that to BP, which gets the smack down from Advertising Age this morning for pushing a green ad campaign on one hand, while receiving a permit to dump more toxic discharges into Lake Michigan.
I would agree, else you get embarrassing situations like this example from the Chicago Tribune. Ad copy on top right banner: BP is committed to using modern technology to treat waste water. News Story: BP dumps mercury in lake. The middle right banner probably isn’t helping either. 🙂